The latest edition of Beyond Beauty, a leading cosmetic trade show held every year in Paris, took place September 12-14, 2011. The event hosts three shows under one roof: Cosmeeting focusing on cosmetic brands; Creative, which brings together suppliers; and Spameeting for the spa and salons sectors. In 2011, the “three-exhibitions-in-one” formula attracted 22,230 visitors (up by 14%) and 450 exhibitors representing 90 countries.
Beyond Beauty Paris also offered trend laboratories, conference cycles and master classes featuring more than 50 speakers. Beyond Beauty’s Zoom area spotlights emerging international brands and has served as a launch pad for many new concepts. The Beauty Challengers Awards of 2011 honored several of them, including Alorée with the “Beauty Organic Award,” Fleurs de Bach with the “Beauty Pharma Award” and Less is More with the “Beauty blog favorite.”
The trade show will celebrate its 10th anniversary in 2012.