According to Brand Finance, the leading global brand valuation and marketing experts, brand value is essentially the cost that a third party would have to pay to license the use of a brand.  Brand Finance publish their list of the top 50 most valuable cosmetics brands every year.  Olay has once again ranked first on the list, beating L’Oreal, Neutrogena and Nivea.

Read more: http://bit.ly/1234FCF