Intercultural Training

Success on the international beauty market where the trend is towards multi-national expansion has become synonymous with effective cross-cultural communication.

We design tailor-made cultural and communication training specific to the beauty industry that will address different challenges to maintaining a competitive edge of global reach.

We provide assistance with:

  • cultural and cross-cultural awareness training: what is beauty?, history of beauty and the beauty industry, perceptions of beauty across cultures, etc.
  • communicative awareness training:
    • the language of beauty
    • trends and developments in the language of beauty
    • beauty brands and their marketing jargon
    • innovation and communication
    • the role of translation in the beauty industry
  • language training: basic and advanced business communication addressing different challenges inherent to the beauty industry workplace.