Tag Archives: beauty copy transcreation

The case of a geo-specific beauty brand name: necessary or not?

The skincare brand Olay originated in South Africa in the early 1950s.  Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key ingredient “lanolin”.  The thick pink liquid was marketed as an anti-aging ‘beauty fluid’ and in the 1970s the range expanded to include other types of skincare products.

In the 1980s, Oil of Olay was acquired by Proctor & Gamble and in 2000 the group decided to take it global.  So the name was modified in each country to sound “pleasing to consumers”: Oil of Ulay (UK and Ireland), Oil of Ulan (Australia) and Oil of Olaz (France, Italy, the Netherlands and Germany).

olay-around-the-world

P&G eventually streamlined the brand under a global name, removed the possibly misunderstood word “oil” and eliminated many of the name variations. According to P&G, “the original name no longer fit with what women have come to expect from Olay — a light, greaseless formula.

Today, there’s just “Olaz” (in German-speaking countries) and “Olay” (everywhere else).

Drop us a note, if you’d like to share other similar stories of geo-specific brand names in the field of beauty! We’d love to hear from you!

Back to (Beauty) School: New Beauty Terms

New beauty trends are popping up on the Internet daily, making it so hard to keep up! So, let’s try to make sense of some of them…

This week’s beauty term is:

Root Stamping

Mascara makes your lashes thicker and longer. However, there is a trick that could make them appear even fuller — and make your eyes look wider!  This is called root stamping and is the technique of using your mascara wand to gently press or “stamp” the root of your lashes. Stamping at the root flares the lashes upward and makes them look thicker and fuller at the base, for astounding eyes!

Go to thebeautydepartment.com for step-by-step instructions!

MEET OUR CLIENT: Skyn ICELAND

SOLUTIONS FOR STRESSED SKIN

It will be hard to find another client with a mantra more in tune with our beliefs.  Skyn Iceland’s genesis and purpose are so much like our own that we feel a particular kinship with their entire concept.  And we believe that nowadays every woman out there is likely to appreciate the brand’s healing philosophy behind its products.

ICELANDSkyn ICELAND was born from a life-changing mission to treat and alleviate the effects of stress on skin while promoting a stress-free life full of balance, health and wellness.  The company’s founder, Sarah Kugelman, transformed her own experience of stress, which left her hospitalized, with a weakened immune system, into a personal journey to find harmony between inner and outer beauty.  That journey took her quite literally to Iceland, a pure, pristine place of great beauty and peace, whose people impressed her with their incredible longevity and vibrant, healthy skin.

Having chosen a career in a fast-paced environment where deadlines are forever looming over our heads, we too have each had our share of work-related stress.  And illness.  That’s why we also recognize and can personally attest to the tremendous impact of stress on internal health.  Our goals are therefore very much in alignment with Skyn Iceland’s.

We work daily to maintain a pleasant, stress-free and wholesome working environment that promotes respectful relationships with our clients, collaborating linguists and writers alike.  We value kindness and consideration, politeness and good manners.  We stand for fairness, honesty and integrity. And we love having healthy-looking skin!

SKYN ICELAND

Take the Skyn ICELAND job stress test!

I scored: 37.  A great accomplishment but, believe it or not, a few years back this score would have been through the roof!

“How do you do it? Surely you live in some pastoral setting with no phone, no computer and minimal obligations. Or is it possible you’ve simply trained yourself to let things go and focus on what’s important in life? We bet you eat well and drink lots of water, exercise regularly, get enough rest, and make time for friends and family, right? Bravo! Now just round out your amazing lifestyle with Glacial Face Wash and the ANTIDOTE Quenching Daily Lotion and you will be our hero!”

MEET OUR CLIENT: Alpeor Skincare from Switzerland

Founded at the heart of the Swiss Alps, Alpeor proudly asserts its origins and values with high-tech formulas incorporating exclusive botanical complexes. Given its scientific use of rare Alpine plants, the name Alpeor is synonymous with “GOLD FROM THE ALPS”.

Advocating “Beauty Care Made in Switzerland”, Alpeor continues pursuing local and family traditions. The history of the brand began in the 1950s at the Clinique du Bien-être Mirabeau in Montreux. Working together with her sister, the maternal grandmother of founder Alexandre Flueckiger, welcomed and cared for patients from all over Europe, who came to benefit from a healthy lifestyle, the exceptional micro-climate and pure air from the nearby mountains. At the time, the two sisters were already creating beauty elixirs for their patients, who were eager to take them home.

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Drawing on family tradition and combined with Swiss scientific excellence, Alpeor is synonymous with a unique expertise in the application of rare plant ingredients, formulated using the exclusive Bio-Phyto-Complex (BPC) technology which selects only the finest plant extracts and maximizes their efficacy to achieve real and lasting results.

Today, the brand proposes the finest beauty care products which continue this tradition and incorporate the very best features of modern scientific excellence.
The Alpeor range includes expert care which focuses on lasting results to combat aging and the effects of stress and urban living.

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THE VERY BEST OF SWISS KNOW-HOW AND PRECISION are concentrated into these cares which combine avant-garde ingredients, exclusive active formulas and pure Alpine water.

Used in line with our own protocols in beauty institutes around the world, Alpeor products are the ambassadors of Swiss refinement.

RARELY HAVE TECHNICAL PROWESS AND NATURE BEEN SO SUCCESSFULLY MELDED… to achieve perfection and ensure the well-being of women who discover their skin looking brighter, younger and healthier.

Find our Alpeor exclusive beauty treatments in Le Rosey Spa.  Take advantage of a moment of relaxation in an environment of rare beauty.

MEET OUR CLIENT: Vivescence

vivescence-hydratotal

Beautyterm is proud to be working with the exclusive Swiss brand Vivescence.

Believing that the secret to effective anti-aging skin care lies in the multiplicity and variety of its action on skin cells, Vivescence has perfected the Synchronized Liftometry concept, an anti-aging program based on the synergy created by combinding its spa treatment with its professional and at-home treatments.

At the core of Vivescence philosophy is a three-demensional dynamic that brings excellence and high quality to this state-of-art brand continually striving to create, innovate and break new ground.

MEET OUR CLIENT: Château Berger

index2Beautyterm is happy to announce that we have been working with Château Berger in Marseille.

The luxury spa and thalassotherapy center is located on the Corniche Kennedy, a short walk from the Mediterranean Sea. It offers a wide variety of beauty treatments and massages designed to enhance its clients’ wellness and beauty.

Eager to provide the beneficial experience of Château Berger treatments every day, the spa has created a new line of skincare. The products work to fight against the impact of aging on the skin and to prolong its youthfulness.

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