Tag Archives: beauty copy translation

What Beauty Brand Names Actually Mean

Make a game of it: try to guess what these beauty brand names actually mean.  Not easy!

Benefit

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This international favorite started out as a small family venture, when American sisters Jean and Jane Ford created a modest beauty boutique in Indiana in 1976. The boutique, called The Face Place continued to get increasingly popular, attracting worldwide attention. It wasn’t until 1990, when the beauty brand was expanding globally that the sisters decided to come up with a new name. Dreamed up on a flight home from Italy, Jane wanted to incorporate the word ‘Bene’ (Italian for good) into the brand’s new title, and so Benefit was born.

Ciaté

Stands for Colour, Innovation, Aspiration, Trend, and Extraordinary. The acronym is a much better fit on a any label!

Clé De Peau Beauté

A brand that originated in Japan in 1982, Clé de Peau Beauté translates as “the key to beautiful skin.”

GHD

This leading haircare brand has probably the most fun name of all: Good Hair Day.

MAC

First established in a Toronto salon, MAC started off as a make-up-artist-only brand and wasn’t launched to the public until 1984, once it had won over models, editors and photographers alike.  Its meaning is simply Make-Up Artist Cosmetics.

Maybelline

Founded in 1913, Maybelline is named after creator Thomas William’s sister. According to the brand, Maybel used to use petroleum jelly on her lashes and brows. Chemist Williams whipped up some carbon dust to mix with the jelly for a darker shade and increased effect.

Nars

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This is the namesake of founder François Nars, who launched his brand in 1995 at Barney’s in New York.

Nivea

Initially set up way back in 1890, Nivea’s name is derived from the Latin ‘nix, nivis’, which means ‘white as snow’ and refers to the company’s first major product, the pure white NIVEA Creme.

Nuxe

NUXE was started in 1989 by French entrepreneur Aliza Jabes and is a combination of the words “Nature” and “Luxury”.

NYX

Nyx (pronounced like ‘nicks’) is named after the Greek goddess of night.

Ouai

If you haven’t heard of this brand yet, you will. The hair-care line, developed by celebrity hairstylist Jen Atkin, hits shelves in 2016 — and its name is a bit of a puzzle. But that’s just the way Atkin likes it. “I wanted you to be at a lunch with your friend, and they mispronounce it and you say, ‘No, it’s Ouai,'” Atkin said at the launch event. (Say it with us now: “WAY.”)

The actual meaning? It comes from the French word “ouais,” which is a casual way of saying “yes,” like “yep” or “yup.” Atkin dropped the “s” to make it look Hawaiian, which reflects her island upbringing. Check back with us in January to see images of the new collection.

 L’Oréal

In 1907, L’Oréal founder Eugène Schueller created the first hair dye formula which he called L’Auréale after a fashionable hairstyle at the time called L’Auréole meaning ‘halo’. The spelling was later changed to the name we know it as today.

OPI

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This catchy brand name is actually the acronym of: Odontorium Products Inc. Not easy to pronounce, right? The brand was originally a dental-equipment company.

Ren

Ren means clean in Swedish.

Rimmel

Launched in 1834 by Eugene Rimmel, this brand was originally set up as a perfumery although its owner started creating make-up products about a year later.  His exploits included the creation of one of the most popular and useful inventions ever: the mascara.

SEPHORA

A publicist for the brand explains that “Sephora” is a combination of the name “Zipporah,” the wife of Moses in the Book of Exodus who was renowned for her exceptional beauty, and “sephosis,” the Greek term attributed to beauty and vanity.

SK-II

The meaning behind the Japanese cult brand’s name is top secret… literally. It stands for ‘Secret Key’ which is what the skincare line was originally going to be called as the scientists were on a quest to find the ‘secret key’ to crystal clear skin. In their research, they found the answer by surprise.

Stila

This name is a derivative of the Italian word “stilare,” which means “to pen,” then A+ to you, friend.

The name comes from the brand’s ethos: “The right makeup can turn even the simplest look into a statement as authentic as your signature.” This eyeliner’s the perfect example.

Urban Decay

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Here’s a fun experiment. Google “Urban Decay” and check out the image results.

No, you won’t find swatches of Half Baked shadow. Instead, you’ll likely see a collection of post-apocalyptic crumbling buildings. That’s because “Urban Decay” is actually defined as “the decay and deterioration of an urban area due to neglect or age.” A little weird for a makeup brand, no?

UD agrees, crediting this crazy (and now wildly famous) name to its cofounder Sandy Lerner’s former husband. “Everyone was saying it had to be named ‘Urban’ something. Sandy’s husband, who’s totally ‘Mr. Computer Scientist’ — they invented the router and started Cisco Systems together — just said one day, ‘Oh, why don’t you call it Urban Decay?‘ and the name just stuck,” says cofounder Wende Zomnir.

Wen

When launching the company, the founder took the word “new,” flipped it backwards, and came up with Wen. Plus, he liked that it sounded like “zen.”

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Meet our client TATA HARPER!

Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s packaging translations.

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Tata and her husband turned a dreamy 1200-acre Vermont farm known as Julius Kingdom into a multinational luxury-beauty business, where they live and work with their 3 children and countless dogs.

Produced exclusively on the farm, which is nestled in the heart of Champlain Valley, the collection is dedicated to toxic-free wellness.  It features many raw ingredients grown in the surrounding fields of lavender and the organic garden.


Beauty and health guru Gwyneth Paltrow described it as “pure, natural luxury”:

“With her chic green-glass jars and pots, Tata Harper set a new bar for glamour within the natural skincare space; she’s also taken authenticity in sourcing to a new level, formulating and growing the majority of the ingredients in her products on a certified organic farm in Vermont.”

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Back to (Beauty) School: New Beauty Terms

New beauty trends are popping up on the Internet daily, making it so hard to keep up! So, let’s try to make sense of some of them…

This week’s beauty term is:

Root Stamping

Mascara makes your lashes thicker and longer. However, there is a trick that could make them appear even fuller — and make your eyes look wider!  This is called root stamping and is the technique of using your mascara wand to gently press or “stamp” the root of your lashes. Stamping at the root flares the lashes upward and makes them look thicker and fuller at the base, for astounding eyes!

Go to thebeautydepartment.com for step-by-step instructions!

MEET OUR CLIENT: Skyn ICELAND

SOLUTIONS FOR STRESSED SKIN

It will be hard to find another client with a mantra more in tune with our beliefs.  Skyn Iceland’s genesis and purpose are so much like our own that we feel a particular kinship with their entire concept.  And we believe that nowadays every woman out there is likely to appreciate the brand’s healing philosophy behind its products.

ICELANDSkyn ICELAND was born from a life-changing mission to treat and alleviate the effects of stress on skin while promoting a stress-free life full of balance, health and wellness.  The company’s founder, Sarah Kugelman, transformed her own experience of stress, which left her hospitalized, with a weakened immune system, into a personal journey to find harmony between inner and outer beauty.  That journey took her quite literally to Iceland, a pure, pristine place of great beauty and peace, whose people impressed her with their incredible longevity and vibrant, healthy skin.

Having chosen a career in a fast-paced environment where deadlines are forever looming over our heads, we too have each had our share of work-related stress.  And illness.  That’s why we also recognize and can personally attest to the tremendous impact of stress on internal health.  Our goals are therefore very much in alignment with Skyn Iceland’s.

We work daily to maintain a pleasant, stress-free and wholesome working environment that promotes respectful relationships with our clients, collaborating linguists and writers alike.  We value kindness and consideration, politeness and good manners.  We stand for fairness, honesty and integrity. And we love having healthy-looking skin!

SKYN ICELAND

Take the Skyn ICELAND job stress test!

I scored: 37.  A great accomplishment but, believe it or not, a few years back this score would have been through the roof!

“How do you do it? Surely you live in some pastoral setting with no phone, no computer and minimal obligations. Or is it possible you’ve simply trained yourself to let things go and focus on what’s important in life? We bet you eat well and drink lots of water, exercise regularly, get enough rest, and make time for friends and family, right? Bravo! Now just round out your amazing lifestyle with Glacial Face Wash and the ANTIDOTE Quenching Daily Lotion and you will be our hero!”

Blast from the Past!

See our Joann in her former life of actress, starring in The Prediction, a 1991 film by Douglas Beer selected for the Rotterdam festival.

MEET OUR CLIENT: Alpeor Skincare from Switzerland

Founded at the heart of the Swiss Alps, Alpeor proudly asserts its origins and values with high-tech formulas incorporating exclusive botanical complexes. Given its scientific use of rare Alpine plants, the name Alpeor is synonymous with “GOLD FROM THE ALPS”.

Advocating “Beauty Care Made in Switzerland”, Alpeor continues pursuing local and family traditions. The history of the brand began in the 1950s at the Clinique du Bien-être Mirabeau in Montreux. Working together with her sister, the maternal grandmother of founder Alexandre Flueckiger, welcomed and cared for patients from all over Europe, who came to benefit from a healthy lifestyle, the exceptional micro-climate and pure air from the nearby mountains. At the time, the two sisters were already creating beauty elixirs for their patients, who were eager to take them home.

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Drawing on family tradition and combined with Swiss scientific excellence, Alpeor is synonymous with a unique expertise in the application of rare plant ingredients, formulated using the exclusive Bio-Phyto-Complex (BPC) technology which selects only the finest plant extracts and maximizes their efficacy to achieve real and lasting results.

Today, the brand proposes the finest beauty care products which continue this tradition and incorporate the very best features of modern scientific excellence.
The Alpeor range includes expert care which focuses on lasting results to combat aging and the effects of stress and urban living.

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THE VERY BEST OF SWISS KNOW-HOW AND PRECISION are concentrated into these cares which combine avant-garde ingredients, exclusive active formulas and pure Alpine water.

Used in line with our own protocols in beauty institutes around the world, Alpeor products are the ambassadors of Swiss refinement.

RARELY HAVE TECHNICAL PROWESS AND NATURE BEEN SO SUCCESSFULLY MELDED… to achieve perfection and ensure the well-being of women who discover their skin looking brighter, younger and healthier.

Find our Alpeor exclusive beauty treatments in Le Rosey Spa.  Take advantage of a moment of relaxation in an environment of rare beauty.

MEET OUR CLIENT: Château Berger

index2Beautyterm is happy to announce that we have been working with Château Berger in Marseille.

The luxury spa and thalassotherapy center is located on the Corniche Kennedy, a short walk from the Mediterranean Sea. It offers a wide variety of beauty treatments and massages designed to enhance its clients’ wellness and beauty.

Eager to provide the beneficial experience of Château Berger treatments every day, the spa has created a new line of skincare. The products work to fight against the impact of aging on the skin and to prolong its youthfulness.

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