Tag Archives: beauty copy translators

Meet our client TATA HARPER!

Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s packaging translations.

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Tata and her husband turned a dreamy 1200-acre Vermont farm known as Julius Kingdom into a multinational luxury-beauty business, where they live and work with their 3 children and countless dogs.

Produced exclusively on the farm, which is nestled in the heart of Champlain Valley, the collection is dedicated to toxic-free wellness.  It features many raw ingredients grown in the surrounding fields of lavender and the organic garden.


Beauty and health guru Gwyneth Paltrow described it as “pure, natural luxury”:

“With her chic green-glass jars and pots, Tata Harper set a new bar for glamour within the natural skincare space; she’s also taken authenticity in sourcing to a new level, formulating and growing the majority of the ingredients in her products on a certified organic farm in Vermont.”

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The case of a geo-specific beauty brand name: necessary or not?

The skincare brand Olay originated in South Africa in the early 1950s.  Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key ingredient “lanolin”.  The thick pink liquid was marketed as an anti-aging ‘beauty fluid’ and in the 1970s the range expanded to include other types of skincare products.

In the 1980s, Oil of Olay was acquired by Proctor & Gamble and in 2000 the group decided to take it global.  So the name was modified in each country to sound “pleasing to consumers”: Oil of Ulay (UK and Ireland), Oil of Ulan (Australia) and Oil of Olaz (France, Italy, the Netherlands and Germany).

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P&G eventually streamlined the brand under a global name, removed the possibly misunderstood word “oil” and eliminated many of the name variations. According to P&G, “the original name no longer fit with what women have come to expect from Olay — a light, greaseless formula.

Today, there’s just “Olaz” (in German-speaking countries) and “Olay” (everywhere else).

Drop us a note, if you’d like to share other similar stories of geo-specific brand names in the field of beauty! We’d love to hear from you!

MEET OUR CLIENT: Nuori, reinventing the concept of freshness in beauty

Beautyterm is proud of its collaboration with Nuori, a new Scandinavian beauty brand hailing from Denmark. Founder Jasmi Bonnen, who previously worked for L’Oréal, has an approach to skincare that borrows from the world of food. She says that fresh is better and more effective:

 ‘We can offer consumers two distinct benefits: higher efficacy of ingredients and purer formulas.’

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Many natural beauty brands have been in fact eagerly embracing this new philosophy.

The brand makes fresh, small batches of products every 12 weeks. The minimalist line, designed by New York agency NR2154 is stamped with two dates: a start-using-by date and an expiry date. Once products pass their dates, they are removed from the shelves and replaced with a fresh batch.

Jasmi plans to experiment with the freshness theme with a series of limited releases featuring seasonal ingredients.

Click on image to read an interview with Jasmi Bonnen

Click on image to read an interview with Jasmi Bonnen

MEET OUR CLIENT: IXXI cosmetics

IXXI Laboratoires make skincare products featuring OPC PIN, an extraordinarily powerful anti-aging active ingredient derived from Landes Pine. Extracted from pine bark, this polyphenol-rich principle acts like a shield against external stress factors causing skin aging,

Patented OPC PIN used in IXXI skincare is derived exclusively from the Pine trees growing in the Gascony Landes forest, managed and renewed in the spirit of preserving natural resources.

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The stirring atmosphere at the International Esthetics, Cosmetics & Spa Conference (IECSC) New York 2012

IECSC 2012 Collage 2Back from Javits Center in NY, where beautyterm visited IECSC NY 2012.  On day two, the trade show was bustling with visitors and exhibitors alike.  One of the leading spa events in the United States, celebrating this year its 10th anniversary, the exhibit presented a rich tableau of all sorts of activity as we descended the escalators to enter the exhibit hall.

The exhibitor list included a wide variety of companies in the business, but we were most interested in skin care manufacturers.  The first brand that caught our attention, thanks to its massive, brightly lit stand was Repêchage, a US-made line of professional skin care sold in spas and resorts worldwide.  Sanitas Skincare is another American brand that immediately stood out in the crowd as we entered, probably owing to its very stylish and elegant look.

We had, of course, come to look specifically for our Parisian favorites Decléor and Carita.  Both stands were very busy, practically overrun by visitors, clamoring to find out about products and to benefit from discounts and special offers.  Carita representatives were especially gracious and took extra time to chat with us in the midst of all the flurry and rush.  They were also particularly photogenic as you can judge for yourselves (no photoshopping in the picture!)!

After our friendly chat at Carita, we continued our exploration up and down the exhibit hall, surrounded by throngs of men and women (mostly women) scurrying around in great excitement.  Some stands had salon, spa, massage and even teeth whitening equipment on display and were running demos.  Others showcased beautiful multi-colored makeup and nail accessories.

Many visitors walked away happy with a free facial or makeover, including our very own Head of Human Resources, who is a big fan of Sonya Dakar.  An American-made brand from Beverly Hills, Sonya Dakar is a recognized Hollywood staple among popular celebrities, including Fergie of The Black Eyed Peas, James Franco, Gwyneth Paltraw, Drew Barrymore, and many others.  Sonya Dakar introduced MicroVenom Daily Defense and Sun-Kissed Facial at the IECSC NY 2012.  Nate Dakar, co-founder and president of Sonya Dakar Skincare, was there on Monday, explaining the benefits of his famously luxurious, celebrity coveted line, and shaking hands with star-struck admirers like ourselves.

All in all, the conference provided a wonderful experience, infused with the inimitable vibrancy, vitality and energy of New York City you will find nowhere else in the world.  There were so many brands; we could not possibly name them all, but we would like to thank everyone who was kind enough to talk to us for their time and for their professionalism!  Special thanks go to Agnes at Aquafolia, the ladies at DermaSwiss, B.Kamins, Nelly Devuyst, dermalogica, glo professional, Physiodermie and to the entire family at VMV Ltd.

Beyond Beauty Paris 2011

bb paris 2011 v 2The latest edition of Beyond Beauty, a leading cosmetic trade show held every year in Paris, took place September 12-14, 2011.   The event hosts three shows under one roof: Cosmeeting focusing on cosmetic brands; Creative, which brings together suppliers; and Spameeting for the spa and salons sectors. In 2011, the “three-exhibitions-in-one” formula attracted 22,230 visitors (up by 14%) and 450 exhibitors representing 90 countries.

Beyond Beauty Paris also offered trend laboratories, conference cycles and master classes featuring more than 50 speakers.  Beyond Beauty’s Zoom area spotlights emerging international brands and has served as a launch pad for many new concepts.  The Beauty Challengers Awards of 2011 honored several of them, including Alorée with the “Beauty Organic Award,” Fleurs de Bach with the “Beauty Pharma Award” and Less is More with the “Beauty blog favorite.”

The trade show will celebrate its 10th anniversary in 2012.

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