Tag Archives: beauty industry

MEET OUR CLIENT: Bvlgari

bulgari le gemmeBeautyterm is proud to announce our participating in the international localization project of Bvlgari’s six-piece collection of high-end eaux de parfums, called Le Gemme, or Italian for “the gems”.

The new collection was inspired by precious stones and each of the fragrances is presented in a luxurious bottle shaped like ancient Greek and Roman amphora.

Bvlgari Parfums, the Italian jeweler, is part of LVMH Moët Hennessy Louis Vuitton. Bvlgari Parfums Managing Director Valeria Manini called the collection a special project “conceived to represent the brand over the long term”.

“Just as there used to be a tea route and silk route, we had the idea to develop a ‘gem route,’ creating fragrances that represent the ideas and emotions associated with each gem”

BVLGARI-LE-GEMME-Lilaia-Eau-de-Parfum

November & December News: LANGUAGE MANAGEMENT STRATEGIES

DOING BUSINESS IN A DIFFERENT LANGUAGE

The barriers that European SMEs face when exporting abroad are often related to the quality and effectiveness of their communication. Two studies conducted in Europe have found that success in international trade is linked to developing effective language management strategies(LMS).

The ELAN Survey (2006) concluded that higher performance in international trade is associated with four factors, one of which has to do with the company’s approach to language issues in new markets.

The PIMLICO Report (2011) found that 41% of European SMEs experienced a significant increase in their turnover (more than 25%) after implementing measures to ensure effective and proficient multi-language communication.
percentage increase

A significant amount of business is also being lost as a result of lacking language skills. Across a sample of nearly 2000 businesses, 11% of respondents had lost a contract due to lack of language skills.

Would you like to know more about Language Management Strategy?  Learn about it in our latest newsletter.  Click here to read!

CEW Beauty Insiders’ Choice Awards Product Demo 2013

BeFunky B Insiders Product Demo 2013 Collage
How can anyone pick a favorite form the mass of innovations presented at the Beauty Insiders’ Choice Awards Product Demo?  It’s next to IMPOSSIBLE.  Everywhere I turned, there was a flood of attention-grabbing new designs and new product concepts from brands big and small.  All I could really do is weave my way through the throngs of beautifully clad women, hungrily eyeballing row after row of tables laden with products of all sizes and shapes.

At the annually hosted event, Cosmetic Executive Women (or CEW) members vote on their favorite products in 32 categories from hair care to fragrance to skincare and makeup. This year, hundreds of brands showed off more than 600 innovations  to over 2,000 members, competing for the coveted CEW seal of approval.  Final votes will be cast by March 20 and the winners announced on May 17 at the annual Beauty Awards Luncheon held at the Waldorf Astoria in New York City.

The products included everything from lip hybrids offering lip color and moisture, anti-aging hair care, skin volumizers, BB creams and much more.  I must say the goodie bag was AMAZING.  My favorite loot?  The Ernst & Young Financial Factbook for Luxury and Cosmetics.  I was able to grab a copy off their table and it has been fascinating reading ever siince…

BeFunky_Luxury and Cosmetics E&Y Financial Report IMG.jpg

New location in the US: we have great neighbors!

The GalleriaWe have many things we need to catch up on, including our blog.  It’s been very busy the last two or three months and, sadly, the blog was neglected.Beautyterm has undergone a series of exciting new developments that we cannot wait to share.  One of them was our move to a new US office that we absolutely love.  Located downtown Fairfield (CT), The Galleria building houses many different businesses, including three restaurants (one all-American and two French!).  This means that appetizing aromas are always wafting from their kitchens and sneaking in through the gap under the door!  Enough to walk around hungry all day long!

Then we also have a yoga studio (http://www.yoga4everybody.net), interior design boutique called Lions Paw & Company (http://lionspaw.co/) and the She3 Well-Fitness Studio that offers women’s health workshops teaching them about living healthier, staying fit, and how to make better choices in life.

But that’s not all!  The Jan Van Gorder commercial photography studio is on the other side of the wall from us (http://www.vangorderstudios.com/) and the Chase Driving School just down the hall.  And last but not least, I must mention the wonderful Villari’s martial arts studio run by Sensei Jerry and Nancy Simon, whom my youngest daughter absolutely adores!

Could not have found a better location!

The Qualities that Make a Good Beauty Translator

number 1Every professional translator is required to demonstrate perfect language proficiency and good knowledge of subject matter.  That’s a given.  However, there are other qualities that translators need to have in order to be good at what they do.

What exactly are those qualities?  How can translation service buyers know they are working with a talented and skillful beauty translator?

Translators can also be expected to have the following qualities, irrespective of their field of specialty: experience, professional attitude, good research skills, discipline and attention to detail (but not at the expense of losing sight of the forest for the trees! After all linguistic dexterity comes from a flexible mind, from the ability to see the “big picture”).

But a good beauty translator’s personal qualities will often make the difference and here is why:

  • Awareness of the Market – It often comes down to personal curiosity. Beauty translators must be knowledgeable about the market in which they translate in order to understand their target audience and produce high-quality translations that hold the consumer’s attention
  • Passion for writing and love of words – Someone you hire for translating cosmetic copy must not only love beauty products but also love writing about them and feel passionate about language in general.
  • Vivid Imagination – Communication professionals who truly love language usually understand that they are not dealing with a static immovable force but rather with a living, breathing and constantly changing entity.  They are not afraid to show off their own originality, imagination and creative flair.
  • Humility and open-mindedness – Do not trust translators who say they can deliver a “perfect” translation.  Just like in writing, there is always room for improvement.  Openness to feedback and criticism from others is a must.  Translating is not only about “getting it right”; it is also about having the right attitude.
  • Self-confidence – At the same time, translators must know when to take a stand.  Holding one’s own voice against others is a necessary part of consulting with clients, especially when helping them avert a costly or embarrassing mistake.  Finding that right balance between humility and self-confidence is key.