Back from Javits Center in NY, where beautyterm visited IECSC NY 2012. On day two, the trade show was bustling with visitors and exhibitors alike. One of the leading spa events in the United States, celebrating this year its 10th anniversary, the exhibit presented a rich tableau of all sorts of activity as we descended the escalators to enter the exhibit hall.
The exhibitor list included a wide variety of companies in the business, but we were most interested in skin care manufacturers. The first brand that caught our attention, thanks to its massive, brightly lit stand was Repêchage, a US-made line of professional skin care sold in spas and resorts worldwide. Sanitas Skincare is another American brand that immediately stood out in the crowd as we entered, probably owing to its very stylish and elegant look.
We had, of course, come to look specifically for our Parisian favorites Decléor and Carita. Both stands were very busy, practically overrun by visitors, clamoring to find out about products and to benefit from discounts and special offers. Carita representatives were especially gracious and took extra time to chat with us in the midst of all the flurry and rush. They were also particularly photogenic as you can judge for yourselves (no photoshopping in the picture!)!
After our friendly chat at Carita, we continued our exploration up and down the exhibit hall, surrounded by throngs of men and women (mostly women) scurrying around in great excitement. Some stands had salon, spa, massage and even teeth whitening equipment on display and were running demos. Others showcased beautiful multi-colored makeup and nail accessories.
Many visitors walked away happy with a free facial or makeover, including our very own Head of Human Resources, who is a big fan of Sonya Dakar. An American-made brand from Beverly Hills, Sonya Dakar is a recognized Hollywood staple among popular celebrities, including Fergie of The Black Eyed Peas, James Franco, Gwyneth Paltraw, Drew Barrymore, and many others. Sonya Dakar introduced MicroVenom Daily Defense and Sun-Kissed Facial at the IECSC NY 2012. Nate Dakar, co-founder and president of Sonya Dakar Skincare, was there on Monday, explaining the benefits of his famously luxurious, celebrity coveted line, and shaking hands with star-struck admirers like ourselves.
All in all, the conference provided a wonderful experience, infused with the inimitable vibrancy, vitality and energy of New York City you will find nowhere else in the world. There were so many brands; we could not possibly name them all, but we would like to thank everyone who was kind enough to talk to us for their time and for their professionalism! Special thanks go to Agnes at Aquafolia, the ladies at DermaSwiss, B.Kamins, Nelly Devuyst, dermalogica, glo professional, Physiodermie and to the entire family at VMV Ltd.