Tag Archives: cosmetic copy localization

Chez colette

We are very proud of our clients on display at the exclusive Colette concept store located in one of the chicest Parisian neighborhoods. Joëlle Ciocco was launched by L’Oréal Paris Global Facial Expert of the same name, who created the famous Epidemiology® Method. Nuori brings its revolutionary skincare concept of optimized product freshness while the breakthrough Colbert MD line is a newcomer to the French market. A favorite of Angelina Jolie and Rosie Huntington-Whitely, Dr. Colbert is known for The Triad Facial, an intense 30-minute treatment combining exfoliation, lasers and a chemical peel.

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MEET OUR CLIENT: Decorté

Saks Fifth Avenue and Japanese skincare leader Kosé Corporation team up to launch a new line of luxury skin care and color products under an exclusive distribution agreement.

Decorté is considered to be one of Asia’s best-kept skin care secrets. The brand combines ancient practices of Eastern medicine and technological innovation to produce revolutionary products based on nature, wisdom and advanced science.

Decorté will be available in Saks locations throughout the US and Canada, as well as on its website, starting in the spring of 2016. Supermodel Kate Moss will be a brand ambassador and the face of Decorté under a long-term partnership.

Kate Moss for Decorte

MEET OUR CLIENT: Château Berger

index2Beautyterm is happy to announce that we have been working with Château Berger in Marseille.

The luxury spa and thalassotherapy center is located on the Corniche Kennedy, a short walk from the Mediterranean Sea. It offers a wide variety of beauty treatments and massages designed to enhance its clients’ wellness and beauty.

Eager to provide the beneficial experience of Château Berger treatments every day, the spa has created a new line of skincare. The products work to fight against the impact of aging on the skin and to prolong its youthfulness.

chat b cream

 

The stirring atmosphere at the International Esthetics, Cosmetics & Spa Conference (IECSC) New York 2012

IECSC 2012 Collage 2Back from Javits Center in NY, where beautyterm visited IECSC NY 2012.  On day two, the trade show was bustling with visitors and exhibitors alike.  One of the leading spa events in the United States, celebrating this year its 10th anniversary, the exhibit presented a rich tableau of all sorts of activity as we descended the escalators to enter the exhibit hall.

The exhibitor list included a wide variety of companies in the business, but we were most interested in skin care manufacturers.  The first brand that caught our attention, thanks to its massive, brightly lit stand was Repêchage, a US-made line of professional skin care sold in spas and resorts worldwide.  Sanitas Skincare is another American brand that immediately stood out in the crowd as we entered, probably owing to its very stylish and elegant look.

We had, of course, come to look specifically for our Parisian favorites Decléor and Carita.  Both stands were very busy, practically overrun by visitors, clamoring to find out about products and to benefit from discounts and special offers.  Carita representatives were especially gracious and took extra time to chat with us in the midst of all the flurry and rush.  They were also particularly photogenic as you can judge for yourselves (no photoshopping in the picture!)!

After our friendly chat at Carita, we continued our exploration up and down the exhibit hall, surrounded by throngs of men and women (mostly women) scurrying around in great excitement.  Some stands had salon, spa, massage and even teeth whitening equipment on display and were running demos.  Others showcased beautiful multi-colored makeup and nail accessories.

Many visitors walked away happy with a free facial or makeover, including our very own Head of Human Resources, who is a big fan of Sonya Dakar.  An American-made brand from Beverly Hills, Sonya Dakar is a recognized Hollywood staple among popular celebrities, including Fergie of The Black Eyed Peas, James Franco, Gwyneth Paltraw, Drew Barrymore, and many others.  Sonya Dakar introduced MicroVenom Daily Defense and Sun-Kissed Facial at the IECSC NY 2012.  Nate Dakar, co-founder and president of Sonya Dakar Skincare, was there on Monday, explaining the benefits of his famously luxurious, celebrity coveted line, and shaking hands with star-struck admirers like ourselves.

All in all, the conference provided a wonderful experience, infused with the inimitable vibrancy, vitality and energy of New York City you will find nowhere else in the world.  There were so many brands; we could not possibly name them all, but we would like to thank everyone who was kind enough to talk to us for their time and for their professionalism!  Special thanks go to Agnes at Aquafolia, the ladies at DermaSwiss, B.Kamins, Nelly Devuyst, dermalogica, glo professional, Physiodermie and to the entire family at VMV Ltd.

Congrès International d’Esthétique Appliquée 2012

BANNERFounded in 1957 and organized by Les Nouvelles Esthétiques Magazine, this professional trade show with a rich history is held in Paris on a yearly basis.  It brings in 250 exhibitors and showcases 650 brands of cosmetics, nail and hair care products, salon and spa equipment, and more.

Attendees to the show include professional beauticians, makeup artists, hair and nail salon as well as spa service providers, hairstylists, pharmacists and beauty and health store owners, physical therapists and body treatment experts.  In 2011, the event drew 23,000 visitors and this year the program offered 50 topical workshops and conferences.

Les Nouvelles Esthétiques & Spa sponsors four International Congress of Esthetics and Spa educational conferences in the US (in Miami Beach, Dallas, Long Beach and Philadelphia).

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