Tag Archives: cosmetic translation agency

The case of a geo-specific beauty brand name: necessary or not?

The skincare brand Olay originated in South Africa in the early 1950s.  Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key ingredient “lanolin”.  The thick pink liquid was marketed as an anti-aging ‘beauty fluid’ and in the 1970s the range expanded to include other types of skincare products.

In the 1980s, Oil of Olay was acquired by Proctor & Gamble and in 2000 the group decided to take it global.  So the name was modified in each country to sound “pleasing to consumers”: Oil of Ulay (UK and Ireland), Oil of Ulan (Australia) and Oil of Olaz (France, Italy, the Netherlands and Germany).

olay-around-the-world

P&G eventually streamlined the brand under a global name, removed the possibly misunderstood word “oil” and eliminated many of the name variations. According to P&G, “the original name no longer fit with what women have come to expect from Olay — a light, greaseless formula.

Today, there’s just “Olaz” (in German-speaking countries) and “Olay” (everywhere else).

Drop us a note, if you’d like to share other similar stories of geo-specific brand names in the field of beauty! We’d love to hear from you!

MEET OUR CLIENT: Skyn ICELAND

SOLUTIONS FOR STRESSED SKIN

It will be hard to find another client with a mantra more in tune with our beliefs.  Skyn Iceland’s genesis and purpose are so much like our own that we feel a particular kinship with their entire concept.  And we believe that nowadays every woman out there is likely to appreciate the brand’s healing philosophy behind its products.

ICELANDSkyn ICELAND was born from a life-changing mission to treat and alleviate the effects of stress on skin while promoting a stress-free life full of balance, health and wellness.  The company’s founder, Sarah Kugelman, transformed her own experience of stress, which left her hospitalized, with a weakened immune system, into a personal journey to find harmony between inner and outer beauty.  That journey took her quite literally to Iceland, a pure, pristine place of great beauty and peace, whose people impressed her with their incredible longevity and vibrant, healthy skin.

Having chosen a career in a fast-paced environment where deadlines are forever looming over our heads, we too have each had our share of work-related stress.  And illness.  That’s why we also recognize and can personally attest to the tremendous impact of stress on internal health.  Our goals are therefore very much in alignment with Skyn Iceland’s.

We work daily to maintain a pleasant, stress-free and wholesome working environment that promotes respectful relationships with our clients, collaborating linguists and writers alike.  We value kindness and consideration, politeness and good manners.  We stand for fairness, honesty and integrity. And we love having healthy-looking skin!

SKYN ICELAND

Take the Skyn ICELAND job stress test!

I scored: 37.  A great accomplishment but, believe it or not, a few years back this score would have been through the roof!

“How do you do it? Surely you live in some pastoral setting with no phone, no computer and minimal obligations. Or is it possible you’ve simply trained yourself to let things go and focus on what’s important in life? We bet you eat well and drink lots of water, exercise regularly, get enough rest, and make time for friends and family, right? Bravo! Now just round out your amazing lifestyle with Glacial Face Wash and the ANTIDOTE Quenching Daily Lotion and you will be our hero!”

Chez colette

We are very proud of our clients on display at the exclusive Colette concept store located in one of the chicest Parisian neighborhoods. Joëlle Ciocco was launched by L’Oréal Paris Global Facial Expert of the same name, who created the famous Epidemiology® Method. Nuori brings its revolutionary skincare concept of optimized product freshness while the breakthrough Colbert MD line is a newcomer to the French market. A favorite of Angelina Jolie and Rosie Huntington-Whitely, Dr. Colbert is known for The Triad Facial, an intense 30-minute treatment combining exfoliation, lasers and a chemical peel.

ciocco_nuori_colbert_Collage

MEET OUR CLIENT: Decorté

Saks Fifth Avenue and Japanese skincare leader Kosé Corporation team up to launch a new line of luxury skin care and color products under an exclusive distribution agreement.

Decorté is considered to be one of Asia’s best-kept skin care secrets. The brand combines ancient practices of Eastern medicine and technological innovation to produce revolutionary products based on nature, wisdom and advanced science.

Decorté will be available in Saks locations throughout the US and Canada, as well as on its website, starting in the spring of 2016. Supermodel Kate Moss will be a brand ambassador and the face of Decorté under a long-term partnership.

Kate Moss for Decorte

MEET OUR CLIENT: Joëlle Ciocco

joelle-ciocco-logo

The Parisian-born biochemist and L’Oréal Paris Global Facial Expert Joëlle Ciocco is the woman who treats the faces of France’s movie stars and prominent personalities including Catherine Deneuve and Juliette Binoche. Her brand is one of the top elite beauty names in France, exemplifying the best of French niche luxury skincare.

Joelle2panelhighdef

Click image to read interview with Joëlle Ciocco

 

MEET OUR CLIENT: Bvlgari

bulgari le gemmeBeautyterm is proud to announce our participating in the international localization project of Bvlgari’s six-piece collection of high-end eaux de parfums, called Le Gemme, or Italian for “the gems”.

The new collection was inspired by precious stones and each of the fragrances is presented in a luxurious bottle shaped like ancient Greek and Roman amphora.

Bvlgari Parfums, the Italian jeweler, is part of LVMH Moët Hennessy Louis Vuitton. Bvlgari Parfums Managing Director Valeria Manini called the collection a special project “conceived to represent the brand over the long term”.

“Just as there used to be a tea route and silk route, we had the idea to develop a ‘gem route,’ creating fragrances that represent the ideas and emotions associated with each gem”

BVLGARI-LE-GEMME-Lilaia-Eau-de-Parfum