Tag Archives: specialized cosmetic translation

MEET OUR CLIENT: Decorté

Saks Fifth Avenue and Japanese skincare leader Kosé Corporation team up to launch a new line of luxury skin care and color products under an exclusive distribution agreement.

Decorté is considered to be one of Asia’s best-kept skin care secrets. The brand combines ancient practices of Eastern medicine and technological innovation to produce revolutionary products based on nature, wisdom and advanced science.

Decorté will be available in Saks locations throughout the US and Canada, as well as on its website, starting in the spring of 2016. Supermodel Kate Moss will be a brand ambassador and the face of Decorté under a long-term partnership.

Kate Moss for Decorte

New and familiar faces from in-cosmetics 2013

Beautyterm attended in-cosmetics 2013 in Paris again and has some pictures to show for it!  Like this one of Innovation Zone, the place for exhibitors to showcase their latest ingredients to visitors.

When it closed its doors last week, in-cosmetics 2013 became the biggest and best attended show to date.

in cosmetics 2013 collage

Who was there:

Our charming clients from Berkem: Myrti’lla, a 100% plant-derived active ingredient from Berkem, was shortlisted for the in-cosmetics Innovation Zone Best Ingredient Award 2013.

The beautiful Imerys exhibit corner manned by a French and British team.  Imerys designs, manufactures and sells mineral-based specialties with applications in a wide range of industries, including personal care.

Naolys, a French company from the Bordeau area, specialized in plant cell culture.  Naolys introduced an innovative plant cell complex, Power Extension [HSB+R], at in-cosmetics 2013.

 

 

The stirring atmosphere at the International Esthetics, Cosmetics & Spa Conference (IECSC) New York 2012

IECSC 2012 Collage 2Back from Javits Center in NY, where beautyterm visited IECSC NY 2012.  On day two, the trade show was bustling with visitors and exhibitors alike.  One of the leading spa events in the United States, celebrating this year its 10th anniversary, the exhibit presented a rich tableau of all sorts of activity as we descended the escalators to enter the exhibit hall.

The exhibitor list included a wide variety of companies in the business, but we were most interested in skin care manufacturers.  The first brand that caught our attention, thanks to its massive, brightly lit stand was Repêchage, a US-made line of professional skin care sold in spas and resorts worldwide.  Sanitas Skincare is another American brand that immediately stood out in the crowd as we entered, probably owing to its very stylish and elegant look.

We had, of course, come to look specifically for our Parisian favorites Decléor and Carita.  Both stands were very busy, practically overrun by visitors, clamoring to find out about products and to benefit from discounts and special offers.  Carita representatives were especially gracious and took extra time to chat with us in the midst of all the flurry and rush.  They were also particularly photogenic as you can judge for yourselves (no photoshopping in the picture!)!

After our friendly chat at Carita, we continued our exploration up and down the exhibit hall, surrounded by throngs of men and women (mostly women) scurrying around in great excitement.  Some stands had salon, spa, massage and even teeth whitening equipment on display and were running demos.  Others showcased beautiful multi-colored makeup and nail accessories.

Many visitors walked away happy with a free facial or makeover, including our very own Head of Human Resources, who is a big fan of Sonya Dakar.  An American-made brand from Beverly Hills, Sonya Dakar is a recognized Hollywood staple among popular celebrities, including Fergie of The Black Eyed Peas, James Franco, Gwyneth Paltraw, Drew Barrymore, and many others.  Sonya Dakar introduced MicroVenom Daily Defense and Sun-Kissed Facial at the IECSC NY 2012.  Nate Dakar, co-founder and president of Sonya Dakar Skincare, was there on Monday, explaining the benefits of his famously luxurious, celebrity coveted line, and shaking hands with star-struck admirers like ourselves.

All in all, the conference provided a wonderful experience, infused with the inimitable vibrancy, vitality and energy of New York City you will find nowhere else in the world.  There were so many brands; we could not possibly name them all, but we would like to thank everyone who was kind enough to talk to us for their time and for their professionalism!  Special thanks go to Agnes at Aquafolia, the ladies at DermaSwiss, B.Kamins, Nelly Devuyst, dermalogica, glo professional, Physiodermie and to the entire family at VMV Ltd.

Congrès International d’Esthétique Appliquée 2012

BANNERFounded in 1957 and organized by Les Nouvelles Esthétiques Magazine, this professional trade show with a rich history is held in Paris on a yearly basis.  It brings in 250 exhibitors and showcases 650 brands of cosmetics, nail and hair care products, salon and spa equipment, and more.

Attendees to the show include professional beauticians, makeup artists, hair and nail salon as well as spa service providers, hairstylists, pharmacists and beauty and health store owners, physical therapists and body treatment experts.  In 2011, the event drew 23,000 visitors and this year the program offered 50 topical workshops and conferences.

Les Nouvelles Esthétiques & Spa sponsors four International Congress of Esthetics and Spa educational conferences in the US (in Miami Beach, Dallas, Long Beach and Philadelphia).

BeFunky Collage 1

Pharmagora 2012 – Paris Expo Porte de Versailles

Pharmagora2APharmagora is a professional tradeshow held annually in Paris and catering to pharmacists and the pharmacy business.  The show’s 400 or so exhibitors are all important partners that pharmacy owners deal with on a daily basis, from laboratories, automated systems suppliers, IT equipment specialists, to orthopedic firms, distributors, merchandising companies and the like.

The trade show takes place at Paris Expo Portes de Versailles, the largest convention center in France.  In 2012, it donned a new layout with 20,000 m2, where exhibitors were divided into three themed sectors, one of which was dermocosmetics. And this is precisely why Pharmagora is a wonderful place to visit for beauty and cosmetics junkies like ourselves.

First and foremost, what are dermocosmetics?  La Roche Posay provides the following definition of dermocosmetics in its beauty glossary:

Dermocosmetic products are applied locally to the skin, scalp and hair. They combine a cosmetic action with a dermatological action. Dermocosmetic products are formulated to maintain the health and beauty of the skin and hair. […]

In addition to La Roche Posay, the most popular brands of French dermocosmetics are Uriage, Vichy, Avène and Biotherm.  But there are also Ducray, Aderma, Galenic, Klorane and many more smaller companies such as Laboratoires Arcana.  They all come to exhibit at Pharmagora because they all target consumers in the habit of buying their skin and hair care products at the pharmacy, with the help and personalized advice of their friendly neighborhood pharmacist.

In fact, that is another big part of the dermocosmetics concept.  Laboratoires Pierre Fabre have even for many years successfully opposed the sale of dermocosmetics over the Internet, arguing in European courts that “only the physical presence of a qualified pharmacist guarantees consumers the quality of pharmaceutical and personalized advice that is tailored to meet their expectations of efficiency and safety” (SOURCE Laboratoires Pierre Fabre).

We should mention that in 2011 in the US, La Roche Posay was present in 6,000 drugstores, either via the pharmacy counter or in dedicated areas, where the brand’s products were promoted by specially trained derma advisors.  Another interesting fact: the dermocosmetics sector has seen strong growth in the recent past in various parts of the world, including Brazil and Poland.