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The Transcreation Process: A Step-by-Step Guide

Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses actionable words, vivid vocabulary and a wealth of culturally adapted idioms, metaphors, colloquialisms and figurative expressions. The transcreation process is highly time-intensive, consisting of: The discovery phase: […]

Coronavirus update

As we battle the Coronavirus pandemic, many of us are concerned about their immediate and more distant future. Translators, copywriters and most corporate language professionals in general are [...]

SKINCARE TRENDS 2020

We have it on good authority, i.e. that of allure, popsugar and birdie.com, that one of our client’s products are making it to the list of newest skincare trends of 2020! But first, what are [...]

#beauty20 Awards

We are pleased to share with everyone that one of our clients was named BEST BEAUTY STARTUP online 2018 by #beauty20 Awards.  Congratulations COTARDE! The #beauty 2.0 Awards was initiated in 2013 [...]