MEET OUR CLIENT: Bvlgari
Beautyterm is proud to announce our participating in the international localization project of Bvlgari’s six-piece collection of high-end eaux de parfums, called Le Gemme, or Italian for “the gems”.
The new collection was inspired by precious stones and each of the fragrances is presented in a luxurious bottle shaped like ancient Greek and Roman amphora.
Bvlgari Parfums, the Italian jeweler, is part of LVMH Moët Hennessy Louis Vuitton. Bvlgari Parfums Managing Director Valeria Manini called the collection a special project “conceived to represent the brand over the long term”.
“Just as there used to be a tea route and silk route, we had the idea to develop a ‘gem route,’ creating fragrances that represent the ideas and emotions associated with each gem”