MEET OUR CLIENT: DevaCurl
Lorraine Massey started working in a hair salon as a teenager. As her career progressed and she cut hair in salons around the world, she realized that no one knew what to do with curly hair. Lorraine opened Devachan Salon in the chic NYC neighborhood of Soho, and curly girls began to flock to her in droves. Over time, Lorraine cultivated a team of curl-focused hair professionals, a collection of products called DevaCurl, and a massive following of curly-headed devotees.