Tag Archives: beauty and cosmetic copy translation

What Beauty Brand Names Actually Mean

Make a game of it: try to guess what these beauty brand names actually mean.  Not easy!

Benefit

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This international favorite started out as a small family venture, when American sisters Jean and Jane Ford created a modest beauty boutique in Indiana in 1976. The boutique, called The Face Place continued to get increasingly popular, attracting worldwide attention. It wasn’t until 1990, when the beauty brand was expanding globally that the sisters decided to come up with a new name. Dreamed up on a flight home from Italy, Jane wanted to incorporate the word ‘Bene’ (Italian for good) into the brand’s new title, and so Benefit was born.

Ciaté

Stands for Colour, Innovation, Aspiration, Trend, and Extraordinary. The acronym is a much better fit on a any label!

Clé De Peau Beauté

A brand that originated in Japan in 1982, Clé de Peau Beauté translates as “the key to beautiful skin.”

GHD

This leading haircare brand has probably the most fun name of all: Good Hair Day.

MAC

First established in a Toronto salon, MAC started off as a make-up-artist-only brand and wasn’t launched to the public until 1984, once it had won over models, editors and photographers alike.  Its meaning is simply Make-Up Artist Cosmetics.

Maybelline

Founded in 1913, Maybelline is named after creator Thomas William’s sister. According to the brand, Maybel used to use petroleum jelly on her lashes and brows. Chemist Williams whipped up some carbon dust to mix with the jelly for a darker shade and increased effect.

Nars

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This is the namesake of founder François Nars, who launched his brand in 1995 at Barney’s in New York.

Nivea

Initially set up way back in 1890, Nivea’s name is derived from the Latin ‘nix, nivis’, which means ‘white as snow’ and refers to the company’s first major product, the pure white NIVEA Creme.

Nuxe

NUXE was started in 1989 by French entrepreneur Aliza Jabes and is a combination of the words “Nature” and “Luxury”.

NYX

Nyx (pronounced like ‘nicks’) is named after the Greek goddess of night.

Ouai

If you haven’t heard of this brand yet, you will. The hair-care line, developed by celebrity hairstylist Jen Atkin, hits shelves in 2016 — and its name is a bit of a puzzle. But that’s just the way Atkin likes it. “I wanted you to be at a lunch with your friend, and they mispronounce it and you say, ‘No, it’s Ouai,'” Atkin said at the launch event. (Say it with us now: “WAY.”)

The actual meaning? It comes from the French word “ouais,” which is a casual way of saying “yes,” like “yep” or “yup.” Atkin dropped the “s” to make it look Hawaiian, which reflects her island upbringing. Check back with us in January to see images of the new collection.

 L’Oréal

In 1907, L’Oréal founder Eugène Schueller created the first hair dye formula which he called L’Auréale after a fashionable hairstyle at the time called L’Auréole meaning ‘halo’. The spelling was later changed to the name we know it as today.

OPI

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This catchy brand name is actually the acronym of: Odontorium Products Inc. Not easy to pronounce, right? The brand was originally a dental-equipment company.

Ren

Ren means clean in Swedish.

Rimmel

Launched in 1834 by Eugene Rimmel, this brand was originally set up as a perfumery although its owner started creating make-up products about a year later.  His exploits included the creation of one of the most popular and useful inventions ever: the mascara.

SEPHORA

A publicist for the brand explains that “Sephora” is a combination of the name “Zipporah,” the wife of Moses in the Book of Exodus who was renowned for her exceptional beauty, and “sephosis,” the Greek term attributed to beauty and vanity.

SK-II

The meaning behind the Japanese cult brand’s name is top secret… literally. It stands for ‘Secret Key’ which is what the skincare line was originally going to be called as the scientists were on a quest to find the ‘secret key’ to crystal clear skin. In their research, they found the answer by surprise.

Stila

This name is a derivative of the Italian word “stilare,” which means “to pen,” then A+ to you, friend.

The name comes from the brand’s ethos: “The right makeup can turn even the simplest look into a statement as authentic as your signature.” This eyeliner’s the perfect example.

Urban Decay

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Here’s a fun experiment. Google “Urban Decay” and check out the image results.

No, you won’t find swatches of Half Baked shadow. Instead, you’ll likely see a collection of post-apocalyptic crumbling buildings. That’s because “Urban Decay” is actually defined as “the decay and deterioration of an urban area due to neglect or age.” A little weird for a makeup brand, no?

UD agrees, crediting this crazy (and now wildly famous) name to its cofounder Sandy Lerner’s former husband. “Everyone was saying it had to be named ‘Urban’ something. Sandy’s husband, who’s totally ‘Mr. Computer Scientist’ — they invented the router and started Cisco Systems together — just said one day, ‘Oh, why don’t you call it Urban Decay?‘ and the name just stuck,” says cofounder Wende Zomnir.

Wen

When launching the company, the founder took the word “new,” flipped it backwards, and came up with Wen. Plus, he liked that it sounded like “zen.”

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The case of a geo-specific beauty brand name: necessary or not?

The skincare brand Olay originated in South Africa in the early 1950s.  Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key ingredient “lanolin”.  The thick pink liquid was marketed as an anti-aging ‘beauty fluid’ and in the 1970s the range expanded to include other types of skincare products.

In the 1980s, Oil of Olay was acquired by Proctor & Gamble and in 2000 the group decided to take it global.  So the name was modified in each country to sound “pleasing to consumers”: Oil of Ulay (UK and Ireland), Oil of Ulan (Australia) and Oil of Olaz (France, Italy, the Netherlands and Germany).

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P&G eventually streamlined the brand under a global name, removed the possibly misunderstood word “oil” and eliminated many of the name variations. According to P&G, “the original name no longer fit with what women have come to expect from Olay — a light, greaseless formula.

Today, there’s just “Olaz” (in German-speaking countries) and “Olay” (everywhere else).

Drop us a note, if you’d like to share other similar stories of geo-specific brand names in the field of beauty! We’d love to hear from you!

Back to (Beauty) School: New Beauty Terms

New beauty trends are popping up on the Internet daily, making it so hard to keep up! So, let’s try to make sense of some of them…

This week’s beauty term is:

Root Stamping

Mascara makes your lashes thicker and longer. However, there is a trick that could make them appear even fuller — and make your eyes look wider!  This is called root stamping and is the technique of using your mascara wand to gently press or “stamp” the root of your lashes. Stamping at the root flares the lashes upward and makes them look thicker and fuller at the base, for astounding eyes!

Go to thebeautydepartment.com for step-by-step instructions!

Blast from the Past!

See our Joann in her former life of actress, starring in The Prediction, a 1991 film by Douglas Beer selected for the Rotterdam festival.

Chez colette

We are very proud of our clients on display at the exclusive Colette concept store located in one of the chicest Parisian neighborhoods. Joëlle Ciocco was launched by L’Oréal Paris Global Facial Expert of the same name, who created the famous Epidemiology® Method. Nuori brings its revolutionary skincare concept of optimized product freshness while the breakthrough Colbert MD line is a newcomer to the French market. A favorite of Angelina Jolie and Rosie Huntington-Whitely, Dr. Colbert is known for The Triad Facial, an intense 30-minute treatment combining exfoliation, lasers and a chemical peel.

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MEET OUR CLIENT: Rose-Marie Swift of RMS Beauty

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Fortune Magazine picks the most admired businesses mostly on healthy financials and stock performance. Forbes says that the most admired qualities in business leaders include a strong vision, innovation, persistence and excellent ethics.

rose marie_finalOf course everyone has their own standards. We, for one, are big fans of day-to-day kindness and considerateness. In that department, celebrity make-up artist Rose-Marie Swift of RMS Beauty is our top winner. She definitely takes the cake when it comes to simple, unadulterated human interaction with people that work for her. And she has an extremely interesting story.

Rose-Marie has been a make-up artist for over 20 years. Her work has been featured in every major beauty magazine from Vogue, W, Harper’s, Numero, Interview, to Elle. Her make-up has appeared in ads for dozens of campaigns including Calvin Klein, Louis Vuitton, Thierry Mugler, The Gap and Victoria’s Secret. She has worked with the biggest names in the industry including Gisele, Miranda Kerr, Milla Jovovich, Mario Sorrenti, Hedi Slimane and Terry Richardson.

Rose-Marie was originally a musician, the lead singer of a punk band called Insects, who were backing up the Ramones. She needed money to buy a microphone and ended up getting a gig doing stage makeup. One job lead to another and, eventually in 2004, Rose-Marie started a website called BeautyTruth, which generated a lot of press and even more work. People were asking for her opinion, many wanting to know what she thought about natural makeup brands. This is when Rose-Marie started playing around making her own formulations and experimenting with the models she worked for.

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RMS Beauty is an all-natural, raw-coconut-oil-based brand that carries one of the best face highlighters of all time, the luminzer. The line was launched at the end of 2008 with 18 products — 6 eyeshadows, 6 lip-to-cheek, 3 Un Cover Ups, 2 lip balms, and the luminizer.

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Needless to say Rose-Marie is a very busy and highly successful businesswoman but she never forgets to be as kind and considerate as ever. She is living proof that you can be hobnobbing with celebrities and remain a “real mensch”. We love working with you Rose-Marie! xoxoxoxox

New and familiar faces from in-cosmetics 2013

Beautyterm attended in-cosmetics 2013 in Paris again and has some pictures to show for it!  Like this one of Innovation Zone, the place for exhibitors to showcase their latest ingredients to visitors.

When it closed its doors last week, in-cosmetics 2013 became the biggest and best attended show to date.

in cosmetics 2013 collage

Who was there:

Our charming clients from Berkem: Myrti’lla, a 100% plant-derived active ingredient from Berkem, was shortlisted for the in-cosmetics Innovation Zone Best Ingredient Award 2013.

The beautiful Imerys exhibit corner manned by a French and British team.  Imerys designs, manufactures and sells mineral-based specialties with applications in a wide range of industries, including personal care.

Naolys, a French company from the Bordeau area, specialized in plant cell culture.  Naolys introduced an innovative plant cell complex, Power Extension [HSB+R], at in-cosmetics 2013.

 

 

MEET OUR CLIENT: Naobay

Eco-chic and eco-conscious Naobay – which stands for ‘Natural And Organic Beauty And You’ – is one of our favorite brands (and clients).

naobay range

The family-founded business based in Valencia, Spain makes skincare and bath products almost entirely out of natural biodegradable ingredients (no GMOs or plants grown with synthetic fertilizers or ionizing radiation. All products are also free of parabens, petrochemicals, silicone, formaldehyde, and other compounds that research suggests might pose a health risk.

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In keeping with brand philosophy, the packaging is made from recycled or recyclable materials from sustainable sources, and both the wood and cardboard used are endorsed by the Forest Stewardship Council (FSC).

If you want effective eco cosmetics designed to look after both people and the environment, Naobay is your brand.

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